Tale - The Unknown Message I Recieved

WEEK ONE: ADVERTISING 

Advertising may be defined as a business term or means of bringing the existence of new and old products in the market to the knowledge of the consumers. It is the process by which members of the public are informed about available goods in the market.

Importance/functions of Advertising

1. Advertising  provides information about the goods in the market

2. It enlightens the members of the public about the usefulness of the products

3. It creates awareness

4. It helps the producer to promote the sales of the products

5. It directs potential consumers to where they can easily get the product

6. It helps in publicizing brand names

Media Of Advertising

The media of advertising are:

i.                     Newspaper

ii.                   Television

iii.                 Radio

iv.                 Window display

v.                   Cinema

vi.                 Billboard

vii.                Sales Van

viii.              Posters/leaflets

ix.                  Magazines/journals

1. TELEVISION – this is through audio/visual one in which the people can see the image of the product and be educated on the usefulness of the product.

2. NEWSPAPER – advertising the dailies which usually published daily e.g. The Sun, The Punch, Alaroye, Nigerian Tribune, etc

3. RADIO – this is very common in Nigeria. It is an audio means of advertising. Almost everybody can afford to buy a radio.

4. WINDOW DISPLAY – goods are displayed through the window to attract potential buyers

5. CINEMA – some companies/people move from one place to another and show pictures of real products. It can also be screened before a film show or at an internal during a film show.

6. BILLBOARD – billboards resemble those stickers but they are not the same. Billboard is mounted on solid structures at junctions, roundabouts, and stadiums, to display some important information.

7. SALES VAN – this is a means by which people make use of a motor van that is equipped with radio and loudspeakers to transmit their messages about the products to the buyers through the sales representatives.

8. POSTERS AND LEAFLETS – these contain description, location, address, quality, and other information about the products. Posters are used in open-air places e.g. gates, markets, etc, while leaflets are distributed either in the market from house to house, or in a public arena.

9. MAGAZINES/JOURNALS – this is directed to some group of people. It is printed for circulation weekly, fortnightly, or monthly. It is more expensive than a newspaper because it is usually printed in colour.

FORMS/TYPES OF ADVERTISING

i.                     Informative advertising

ii.                   Persuasive advertising

iii.                 Competitive advertising

iv.                 Direct advertising

v.                   Indirect advertising

1. INFORMATIVE ADVERTISING – informative is carried out to inform the members of the public about newly available goods in the market.

2. PERSUASIVE ADVERTISING – this appeals to customers to patronise a particular product e.g. buy multi-active OMO instead of other detergents.

3. COMPETITIVE ADVERTISING – it encourages the customers to buy a product of a particular brand. Similar products may be available.

4. DIRECT ADVERTISING – it is usually focused on a particular group of people e.g. students, graduates, and workers.

5. INDIRECT ADVERTISING – this is a type of advert that focuses on everybody.

ADVANTAGES OF ADVERTISING

1. It helps to increase the sales of goods

2. It may lead to mass production

3. It creates awareness in the minds of customers

4. It provides job opportunities for people

5. It helps people to choose from the available products

DISADVANTAGES

1. Advertising at times creates confusion in the minds of customers.

2. It may be wasteful if not well-handled

3. The cost may be too expensive

4. It may lead to the loss of the company’s profit.

ADVERTISING ETHICS

1. Respect truthfulness

2. Respect the dignity of each human

3. Respect social responsibilities 

WEEK TWO: STORE RECORD

A Store is a place where materials or goods are kept while they are not been used or sold such as 

equipment, raw materials, machine spare parts and finished goods,

Stock: This is referred to as the supply of goods or products available for sale or distribution

Store Record: These are documents that show the types and amount of stock that are available in the store.

Examples/Types of store records are:

i. Stock record card

ii. Requisition form

iii. Delivery note/gate pass

Importance of Store records

1. They give the organization an idea of when to order for more goods

2. Store records helps an organization keep track of the regular flow of materials

3. They help an organization to determine the percentage of stock that is used at any given time

4. They help an organization to take decision on the quality of the stock that should be kept in the 

store room

5. They help the organization to reduce the cost of maintaining excess inventories.

STORE RECORDS

Store records are documents that shows the amount of stock that is available in the store

STORE RECORD CARD: A stock record card is a document that shows all the items that are available in the store.

It provides detailed information about;

i. Quantity of goods supplied

ii. Date goods where supplied

iii. Voucher number

iv. Quantity of goods issues

v. Name of supplier

vi. Departments

vii. Stock balance

Stock requisition form is a document that is used to make a request for materials needed by an organization. It is used to control and regulate the use of stock items in the organization.

Such documents provides the following;

i. Name of department requesting for goods

ii. Name of person requesting for item

iii. Signature and date

iv. Description of goods

v. Quantity of goods ordered and quality received

vi. Section for store account

vii. Section for store amount etc.

DELIVERY NOTE

The delivery note or gate pass is for the use of the security department. The security department use the gate pass to check the authorize quantity of goods issued by the store, description of goods and the authenticity of the person who signed it.

Four copies are usually prepared and distributed as follows;

i. The original is kept by the person who collects the goods from store.

ii. The second copy is for the store

iii. The third copy Is the gate pass

iv. The last copy should be retained in the book

STOCK TAKING

Is the physical checking/counting of goods in the store and comparing them with the book figure, Stock taking is done for the purpose of stock control.

Basic method of stock taking

i. Periodic stock taking; done monthly or yearly

ii. Perpetual inventory/stock taking; on daily